Giving customers a reason to come back

Big Buns Club had already experimented with loyalty before Worthify. Eli was using Square Loyalty, but the program wasn’t getting the traction he wanted from customers.

When he moved Big Buns Club’s loyalty program to Worthify, he noticed a clear uptick in adoption. Just as importantly, the experience felt like it belonged to Big Buns Club. The rewards experience could feel connected to the brand rather than like another tool sitting alongside it.

Making loyalty easier to run

Getting customers into a loyalty program is only part of the job. Keeping that relationship active can quickly become another thing for an independent business owner to manage.

That’s where Worthify’s automations have become useful for Eli. He can set them up once and let them continue working in the background, helping Big Buns Club stay connected with customers without requiring him to constantly think about the next interaction.

It gives the business a way to make more out of each customer visit while keeping the day-to-day work of running the program manageable.

Staying connected beyond the visit

One of the capabilities that stands out most to Eli is the combination of loyalty and push marketing.

Once customers have connected with Big Buns Club, the business has a direct way to reach its loyal customers with news and updates. Instead of every visit being an isolated transaction, Big Buns Club can continue the relationship after customers leave.

For Eli, that combination is what makes Worthify particularly useful:

“Push marketing and loyalty stand out to me, a marketing tool for sending news straight to your most loyal customers.”

For Big Buns Club, loyalty has become more than a way to reward purchases. It’s part of how the business builds an audience it can stay connected with—and gives customers another reason to keep coming back.