More than another social media audience

Social media gives Sarah’s Cookie Jar a way to share its products with people online. But for Sarah, posting to an audience and having a direct connection with her customers are not the same thing.

She sees greater value in being able to reach the customers who already know and support her business—without depending entirely on whether a social platform decides to show them her content.

Worthify gives Sarah’s Cookie Jar a direct customer channel it can use to keep regulars informed and give them a timely reason to return.

Talking to customers like people

For Sarah, the value of that channel is how personal it feels. Rather than publishing another general post, she can communicate directly with customers who have chosen to stay connected with the business.

“You can directly reach your own customers. It really entices them to come in. It’s almost like texting your friends on their number. That’s kind of what it feels like.”

That directness changes the nature of the communication. Sarah isn’t trying to find an entirely new audience every time she wants to bring customers back. She can speak to the people who already have a relationship with Sarah’s Cookie Jar.

A place on the customer’s phone

Customers can install Sarah’s Cookie Jar’s branded pass on their phones, giving them a convenient place to access their connection with the business.

Of the 64 customers enrolled in the program, 52 installed their pass—an 81% installation rate.

The program also gives Sarah a way to recognize customer support through points and rewards. Customers have earned 34,825 points and completed 12 reward redemptions through the recorded lifetime of the program.

A connection the business can keep building

For Sarah’s Cookie Jar, Worthify’s value extends beyond running a rewards program. It creates a more dependable connection between the business and its regulars.

Social media can still help people discover and follow the business. Worthify gives Sarah another layer: a direct channel to the customers she has already earned, where she can reward their support and invite them back in a way that feels personal.