Building customer relationships from the beginning

Pinkies Coffee joined Worthify while the business was still in its earliest stage, serving customers through pop-ups in different locations around Hamilton.

At the time, Pinkies didn’t have a rewards system. Each pop-up created an opportunity to meet new customers, but the business needed a simple way to recognize the people who returned and give them a reason to visit again.

“I didn’t use any rewards system at all, so having this tool allows me to reward my returning customers and creates that incentive for my customers to visit again and again.”

A loyalty program that grew with the business

Pinkies began using Worthify to enroll customers and reward their continued support. Since then, the business has grown from temporary pop-ups into a coffee-trailer location where customers can find it every day.

Its Worthify rewards program has enrolled 112 customers, with 43 subsequently engaging with the program. The recorded customer behaviour shows a 38.39% all-time retention rate and an average return time of 17 days.

The program gave Pinkies a way to begin building its customer base before it had an everyday location—and a customer connection it could carry forward as the business grew.

“Worthify has provided an easy-to-use loyalty program where I can connect to my customers and build returning customers and relationships.”

Recognizing the people who return

As Pinkies began seeing more customers each day, Worthify also made it easier to understand who was visiting and how often.

That visibility helps the owner recognize returning customers instead of relying entirely on memory as the business becomes busier.

“It definitely makes it easier to see who visits and how often, which I love. I see a lot of customers daily, so being able to remember them more easily is great.”

Staying connected between visits

Pinkies also uses Worthify’s direct announcements to keep customers informed beyond the point of sale. Customers can hear about upcoming pop-ups, new drinks, business updates and other reasons to visit.

“I absolutely love the text feature. I think it’s great. I keep my customers informed on my pop-ups, features, new drinks and more. My customers love it as well.”

For Pinkies Coffee, Worthify has become more than a way to track points. It provides a simple way to recognize regulars, reward their support and stay directly connected with them as the business continues to grow.